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Thursday, May 29, 2014

Collections, Recollections, Ventilations and Frustrations - Life's eBook

     The next big thing in eBooks is scheduled to hit the shelves soon! An eBook that covers in just 4 chapters many of the questions that we all ask at some point in life. This is life in Prose. A way to see just how you are doing in this life, our life, your life. See how the Prose of Poetry can be used to express thoughts, feelings, desires and more. Take a look at a the brief description of each chapter below. And if would like a copy simply send your email address and the preferred format ( I prefer .pdf lot easier) you would like it in. So take a look below and decide if you want a copy. See if your ready to look at yourself from so many perspectives, honestly. 

 

 Collections, Recollections, Ventilation’s & Frustrations

A Culmination Of Perspectives

 

 An honest look inward at ourselves from the inside out. Allow the words to move us in a new direction, learn from the rhythm of the rhyme. The four elements that define our lives here on this planet Earth as we live each day the things we do all fall into one of these categories. At some point you will stop and take a look at your own life in retrospect. Some how some way these chapters will help guide you through what only you can define as a lifetime...and more importantly whether or not it can be deemed a success or failure. So take a look back at how you lived life as you move through this eBook that places it all neatly in order, one you can both understand and appreciate.

 

CHAPTER ONE
    A look back at life, your life from several perspectives. A chance to see just how all the emotions and experiences gained in this lifetime were used. A look at all the luggage we’ve accumulated along the way the ups and down's to stand today and call a life.












CHAPTER TWO - RECOLLECTIONS
     A few times when you can stop and look back on things past. All the things we're never supposed to remember, the fun times in life. There are times when we can indeed reflect back on our innocent times, our good times. The times that made life worth living.











CHAPTER THREE - VENTILATION'S
     Instances when life itself has resoundingly let you down and somethings just have to be said.When the cover has been ripped away and the truth is exposed ugly as it may be. A look at all the betrayals, hurts and pains that showed you personally how fucked up life really can be. Yet you took them in and survived and here is where you let em' back out, set em free...ventilate! 











CHAPTER FOUR - FRUSTRATIONS
A much more in-depth look back at some of the things we may not want to see in our lives failures misgivings and more, yet in order to  move forward we must address these issues. This side of our lives that was indeed painful yet had to exist for us to learn the things we needed to know in order to mature and grow. With that being said we still wish it could have been done another way as traces of the pain still exist today.

Tuesday, May 28, 2013

Corporate e Books - Which kind do you need?

Where do Corporate eBooks fit into your business strategy? 

In our practice, we see three distinctive business use cases for corporate eBooks:
  • Promotional eBooks
  • Knowledge base eBooks
  • Commercial eBooks
Promotional Corporate eBooks - A promotional eBook looks and feels a lot like a white paper, except that it is a whole lot more visual, designed to be skimmed, and, ideally, is crafted to fit into your lead generation strategy.
Great examples of promotional eBooks can be found all over the web. We particularly like these from HubSpot and MailChimp.
A really good, targeted eBook is one that is short on words, visually dynamic, and more spatially oriented than the paragraph-after-paragraph of words you’ll find in the average white paper.
Tip: Don’t just click the “Save As eBook” button on your former white paper. Rethink it for multimedia and interaction. That way, your formerly boring (to everyone but you) content will hold your reader’s attention and get you the results you need.
Knowledge base eBooks - Knowledge base eBooks are designed to take a repository of knowledge and make it available to someone while she works in the field. Typically these types of eBook are enhanced with multimedia, as they often contain more interaction than an eBook designed solely for promotional purposes.
Your objective with a knowledge base eBook is to make your field personnel more productive.  Done well, knowledge base eBooks can even save lives, which is why you see companies like Boeing transitioning away from paper-based “flight kits” — which pilots used to lug into the cockpit by the pound — toward putting all such knowledge onto iPads.
The goal with knowledge-based eBooks is to make knowledge available “at your fingertips” — a concept Bill Gates spoke about way back in 2000. Well folks, we can now actually deliver on that concept.
Commercial eBooks. The final category refers to eBooks designed for commercial distribution. The majority of commercial eBooks are self-published. Why, you ask? Typically, when a publisher such as O’Reilly, Packt, or Wiley gets involved, they handle the eBook production as part of their overall package of services.  However, if your technology is more specialized, Wiley may decline the opportunity to publish “______ for Dummies” (insert your technology in the blank), leaving self-publishing as the only viable option. Another reason clients decide to self-publish is to emphasize thought leadership. A third reason is for branding purposes. Be sure and brand the e Book with your companies name.





What's required to create a compelling Corporate eBook?

To create a compelling Corporate eBook, start with strategy. Figure out the business model for your Corporate eBook — most likely, it will fit into one of the three scenarios we described above.
Once you have determined that an Corporate eBook is the way to go, you need to focus on having it created.
Back in the day, when you needed long-form content you typically turned to a writer to help you create it. Nowadays, we find it takes a village to create an eBook. In addition to copywriting skills, you need people on the team who understand the front-end and back-end technologies, illustration, motion graphics and/or application design, and the ins and outs of the specific devices used to deliver your eBook to the world.
Distribution is a little different than it was last generation so to speak. Today there are various means of distribution such as the iBook store and several more. Each requires a different skill set say like iBook vs. Kindle. Why? Because the operating systems on these devices are fundamentally different. While you can adapt the content to fit both, to take advantage of cutting-edge interactivity features, you often will need to write code that is specific to the device itself. The good news is that you can delegate distribution to someone else the way the web is set up today. There are many major companies out there that will distribute your companies e book on a percentage basis or some other arraingment agreed.
What we find works best is to put a strong project manager at the center of our eBook projects. The project manager is someone who understands the content strategy and the eBook development process, and can also provide leadership to the rest of the team. We look for project managers who are astute about technology, have a deep understanding of the subject area at hand (or can develop it quickly), and understand the value of letting go of words.
Letting go of words means just what it says. Often we find that a photo, illustration, or video persuades much more so than words. We look for writers who understand this shift (a picture is worth a thousand…) to put at the writing helm of our eBook projects. Also helpful is a basic understanding of human interface design, the science of persuasion, and how interactivity can enhance understanding and knowledge retention.

What are you waiting for?

So, now you know about the three different use cases for Corporate eBooks with limitless potential within each. You also can see from here where each type of Corporate eBook could possibly fit into your companies overall strategic objective. Now you know exactly what to expect from each type of Corporate eBook. And you know how to get started staffing your project. Perhaps it is time to revisit your overall content strategy and see where you can use eBooks to enhance the experience your customers have interacting with your content. Go on, it’s easy to jump in!

Wednesday, May 15, 2013

The Next Big Thing Company e Books

         Remember you heard it here first. The next revolution in Marketing and Sale for every company in America. The next form pf communication that is truly going to change the way we do business. It is here Ladies and Gentlemen the Company e Book! This small piece of electronic literature will alter not only how we do business but how business' do business with other business', how trade is transacted and every other facet of business relations. The Company e Book will bring something never before seen in the business world. A way for customers to connect It's a way to connect with customers in a real-time, accessible way and address needs, desires and concerns almost on  a real-time basis. The best feature of an e Book is that customers respond to them very positively. Since they don't ask for anything yet they offer answers to almost any question. They represent your company in a way that allows customers to address all of their concerns in every aspect of your company, a great pre-sale.

Tuesday, May 14, 2013

Instead of starting something try stopping a few things in life...


  1. Stop spending time with the wrong people. – Life is too short to spend time with people who suck the happiness out of you.  If someone wants you in their life, they’ll make room for you.  You shouldn’t have to fight for a spot.  Never, ever insist yourself to someone who continuously overlooks your worth.  And remember, it’s not the people that stand by your side when you’re at your best, but the ones who stand beside you when you’re at your worst that are your true friends.
  2. Stop running from your problems. – Face them head on.  No, it won’t be easy.  There is no person in the world capable of flawlessly handling every punch thrown at them.  We aren’t supposed to be able to instantly solve problems.  That’s not how we’re made.  In fact, we’re made to get upset, sad, hurt, stumble and fall.  Because that’s the whole purpose of living – to face problems, learn, adapt, and solve them over the course of time.  This is what ultimately molds us into the person we become.
  3. Stop lying to yourself. – You can lie to anyone else in the world, but you can’t lie to yourself.  Our lives improve only when we take chances, and the first and most difficult chance we can take is to be honest with ourselves.  Read The Road Less Traveled.
  4. Stop putting your own needs on the back burner. – The most painful thing is losing yourself in the process of loving someone too much, and forgetting that you are special too.  Yes, help others; but help yourself too.  If there was ever a moment to follow your passion and do something that matters to you, that moment is now.
  5. Stop trying to be someone you’re not. – One of the greatest challenges in life is being yourself in a world that’s trying to make you like everyone else.  Someone will always be prettier, someone will always be smarter, someone will always be younger, but they will never be you.  Don’t change so people will like you.  Be yourself and the right people will love the real you.
  6. Stop trying to hold onto the past. – You can’t start the next chapter of your life if you keep re-reading your last one.
  7. Stop being scared to make a mistake. – Doing something and getting it wrong is at least ten times more productive than doing nothing.  Every success has a trail of failures behind it, and every failure is leading towards success.  You end up regretting the things you did NOT do far more than the things you did.
  8. Stop berating yourself for old mistakes. – We may love the wrong person and cry about the wrong things, but no matter how things go wrong, one thing is for sure, mistakes help us find the person and things that are right for us.  We all make mistakes, have struggles, and even regret things in our past.  But you are not your mistakes, you are not your struggles, and you are here NOW with the power to shape your day and your future.  Every single thing that has ever happened in your life is preparing you for a moment that is yet to come.
  9. Stop trying to buy happiness. – Many of the things we desire are expensive.  But the truth is, the things that really satisfy us are totally free – love, laughter and working on our passions.
  10. Stop exclusively looking to others for happiness. – If you’re not happy with who you are on the inside, you won’t be happy in a long-term relationship with anyone else either.  You have to create stability in your own life first before you can share it with someone else.  Read Stumbling on Happiness.
  11. Stop being idle. – Don’t think too much or you’ll create a problem that wasn’t even there in the first place.  Evaluate situations and take decisive action.  You cannot change what you refuse to confront.  Making progress involves risk.  Period!  You can’t make it to second base with your foot on first.
  12. Stop thinking you’re not ready. – Nobody ever feels 100% ready when an opportunity arises.  Because most great opportunities in life force us to grow beyond our comfort zones, which means we won’t feel totally comfortable at first.
  13. Stop getting involved in relationships for the wrong reasons. – Relationships must be chosen wisely.  It’s better to be alone than to be in bad company.  There’s no need to rush.  If something is meant to be, it will happen – in the right time, with the right person, and for the best reason. Fall in love when you’re ready, not when you’re lonely.
  14. Stop rejecting new relationships just because old ones didn’t work. – In life you’ll realize that there is a purpose for everyone you meet.  Some will test you, some will use you and some will teach you.  But most importantly, some will bring out the best in you.
  15. Stop trying to compete against everyone else. – Don’t worry about what others are doing better than you.  Concentrate on beating your own records every day.  Success is a battle between YOU and YOURSELF only.
  16. Stop being jealous of others. – Jealousy is the art of counting someone else’s blessings instead of your own.  Ask yourself this:  “What’s something I have that everyone wants?”
  17. Stop complaining and feeling sorry for yourself. – Life’s curveballs are thrown for a reason – to shift your path in a direction that is meant for you.  You may not see or understand everything the moment it happens, and it may be tough.  But reflect back on those negative curveballs thrown at you in the past.  You’ll often see that eventually they led you to a better place, person, state of mind, or situation.  So smile!  Let everyone know that today you are a lot stronger than you were yesterday, and you will be.
  18. Stop holding grudges. – Don’t live your life with hate in your heart.  You will end up hurting yourself more than the people you hate.  Forgiveness is not saying, “What you did to me is okay.”  It is saying, “I’m not going to let what you did to me ruin my happiness forever.”  Forgiveness is the answer… let go, find peace, liberate yourself!  And remember, forgiveness is not just for other people, it’s for you too.  If you must, forgive yourself, move on and try to do better next time.
  19. Stop letting others bring you down to their level. – Refuse to lower your standards to accommodate those who refuse to raise theirs.
  20. Stop wasting time explaining yourself to others. – Your friends don’t need it and your enemies won’t believe it anyway.  Just do what you know in your heart is right.
  21. Stop doing the same things over and over without taking a break. – The time to take a deep breath is when you don’t have time for it.  If you keep doing what you’re doing, you’ll keep getting what you’re getting.  Sometimes you need to distance yourself to see things clearly.
  22. Stop overlooking the beauty of small moments. – Enjoy the little things, because one day you may look back and discover they were the big things.  The best portion of your life will be the small, nameless moments you spend smiling with someone who matters to you.
  23. Stop trying to make things perfect. – The real world doesn’t reward perfectionists, it rewards people who get things done.  Read Getting Things Done.
  24. Stop following the path of least resistance. – Life is not easy, especially when you plan on achieving something worthwhile.  Don’t take the easy way out.  Do something extraordinary.
  25. Stop acting like everything is fine if it isn’t. – It’s okay to fall apart for a little while.  You don’t always have to pretend to be strong, and there is no need to constantly prove that everything is going well.  You shouldn’t be concerned with what other people are thinking either – cry if you need to – it’s healthy to shed your tears.  The sooner you do, the sooner you will be able to smile again.
  26. Stop blaming others for your troubles. – The extent to which you can achieve your dreams depends on the extent to which you take responsibility for your life.  When you blame others for what you’re going through, you deny responsibility – you give others power over that part of your life.
  27. Stop trying to be everything to everyone. – Doing so is impossible, and trying will only burn you out.  But making one person smile CAN change the world.  Maybe not the whole world, but their world.  So narrow your focus.
  28. Stop worrying so much. – Worry will not strip tomorrow of its burdens, it will strip today of its joy.  One way to check if something is worth mulling over is to ask yourself this question: “Will this matter in one year’s time?  Three years?  Five years?”  If not, then it’s not worth worrying about.
  29. Stop focusing on what you don’t want to happen. – Focus on what you do want to happen.  Positive thinking is at the forefront of every great success story.  If you awake every morning with the thought that something wonderful will happen in your life today, and you pay close attention, you’ll often find that you’re right.
  30. Stop being ungrateful. – No matter how good or bad you have it, wake up each day thankful for your life.  Someone somewhere else is desperately fighting for theirs.  Instead of thinking about what you’re missing, try thinking about what you have that everyone else is missing.